The COVID pandemic has had obvious impacts on consumer behavior over the past six months. But “what” specifically has changed, and “how persistent” will these changes be after the pandemic subsides? In BCE’s most recent consumer tracking study, we asked a representative group of U.S. consumers to reflect on both questions:
Here are a few observations from this analysis:
It is worth noting there is a smaller group of consumers who have become more discerning in their approach to shopping, investing more time and energy into product research before they buy, and seeking deals/discounts to convert.
Given these insights, what are some of the implications for brands competing in the consumer sector today?