Converting competitive accounts can be challenging and frequently marketing and sales executives will adapt and adjust based on gut feel or experience alone. The result of this practice is often is more of the same, some wins, some losses, and rarely that desired breakthrough. BCE regularly supports clients in defining a structured and repeatable approach to assessing past successes and failures then optimizing the response to win competitive business via our Competitor Conversion Framework.
The role of the interventional radiologist (IR) has expanded and now includes care of patients with ever more complex diseases. We look at the trajectory of the IR’s role, the nature of their practice, and the market forces impacting their business model.