Converting competitive accounts can be challenging and frequently marketing and sales executives will adapt and adjust based on gut feel or experience alone. The result of this practice is often is more of the same, some wins, some losses, and rarely that desired breakthrough. BCE regularly supports clients in defining a structured and repeatable approach to assessing past successes and failures then optimizing the response to win competitive business via our Competitor Conversion Framework.
BCE is pleased to announce the addition of a new principal, Krishan Rele, to our senior leadership team. Krishan joins BCE from EY-Parthenon in London after prior stints at PwC and The Beacon Group over a ten year career. Krishan will be co-leading BCE’s private equity team as well as relationships with some of our leading healthcare and technology clients.