Civilian Market Opportunity and Pricing Assessment Case Study

A diversified medical device company launching novel blood product defines customer segments and tests the value proposition and willingness to pay.

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Authors

Walter Shepard

Walter Shepard

Principal, Yarmouth

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Patient Listening / Basic Principles

Patient listening engages customers in both active and passive feedback collection. We discuss why patient listening strategies matter and what organizations should be thinking about in developing these strategies.

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