BCE Consulting has released the results of its 2022 outdoor platform dealership survey. The survey, which polled a representative mix leading RV, Marine, and Powersports dealers across the country, aims to take stock of how brands are positioned in the market today following substantial growth and change over the last two years.
Dealers were asked to provide their perspectives on the momentum and strength of brands coming out of the pandemic, and how key innovation concepts such as autonomy, electrification, and connectivity are perceived by consumers.
Grand Design (RV), Yamaha (Marine), and Honda (Powersports) top BCE’s brand index by combining best-in-class brand strength with industry-leading momentum.
For the full data set, including brand positioning, momentum, and key consumer interests, please contact Walt Shepard at: wshepard@bceconsulting.com.
