Matt Powell serves as Senior Advisor with BCE’s Consumer sector, specializing in retail and apparel end-markets. His advisory experience focuses on issues related to customer strategy, product development, and go-to-market strategy.

Powell is one of the most sought-after expert voices in retail. His career has spanned 50 years on both the retailer and research side of the industry, including more than 20 years as a sports retail analyst. He most recently served eight years as VP of sports and leisure industry analysis at The NPD Group. During his time at NPD, Powell also wrote the “Sneakernomics” blog for Forbes from 2014-2016, and now on LinkedIn, which addresses the business of sports retail, sneakers and sneaker culture.