October 24, 2019

B2B2C Brand Equity Case Study

Retail & Apparel Strategy

National franchise company assesses portfolio brand equity as the basis for strategic planning.

Read more: B2B2C Brand Equity Case Study

Related team members

Senior Partner & Co-Founder Craig Belanger
Craig Belanger
Senior Partner & Co-Founder Boston
Managing Partner & Co-Founder Richard Crumb
Richard Crumb
Managing Partner & Co-Founder Menlo Park
Partner & Co-Founder Rachel Eschle
Rachel Eschle
Partner & Co-Founder Boston
  • Menlo Park, CA
  • Boston, MA 100 High St,
    Boston, MA 02110
  • Yarmouth, ME 121 Main St,
    Yarmouth, ME 04096
  • London, UK 30 Crown Place,
    London, UK

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