Thought Leadership

Peak Spending Headwinds – Don’t Get Distracted

Recent commentary on the July retail sales report universally implied a difficult peak shopping season ahead. What other “events” loom on the remaining 2020 horizon that might impact consumer spending through the balance of the year?

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Creating More Effective Corporate Giving

A recent CAF America survey of Fortune 500 companies revealed that a majority of corporations have increased charitable giving. As corporate entities increase giving, they should reevaluate their philanthropic strategy to ensure program success.

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business assessment

Competitive Conversion Framework

Converting competitive accounts can be challenging and frequently marketing and sales executives will adapt and adjust based on gut feel or experience alone. The result

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