Brand Funnel: Audit & Action Framework

Framework Overview “Brand” is a critical asset for any company – the rational and emotional manifestation of the products, services, and experiences offered to customers.  When nurtured, cultivated, and grown, “brand” can drive significant customer loyalty, market differentiation, and pricing power.  To achieve these outcomes – among other important associated goals – organizations must first … Continue reading Brand Funnel: Audit & Action Framework

Tech companies and small business need each other

Tensions between tech and small business There has long been tension between technology companies and small business, but as Covid-19 threatens economies across the globe these tensions have been on display as never before.  Amazon, Uber, Grubhub, and Doordash promise their retail and food service partners expanded markets and new customers, but at great cost … Continue reading Tech companies and small business need each other

How to sustain charitable organizations on the front line of the pandemic

Philanthropic and charitable donations need to work smarter as total giving contracts In the weeks following governmental responses to the accelerating COVID-19 outbreak, as major economies across North America, Europe, and Asia slowly ground to a halt, donors strengthened their resolve to maintain contributions to charitable causes. According to a survey by Fidelity Charitable in … Continue reading How to sustain charitable organizations on the front line of the pandemic

Positioning for the rebound: BCE’s adjacent market framework

BCE’s new series on how organizations can position for a market rebound begins with a look at how to think about adjacent market growth: In the post COVID-19 landscape, businesses across sectors and sizes are facing dramatically different operating environments. They have seen markets for their products and services collapse, have been forced to repurpose … Continue reading Positioning for the rebound: BCE’s adjacent market framework