The COVID pandemic has had obvious impacts on consumer behavior over the past six months. But “what” specifically has changed, and “how persistent” will these changes be after the pandemic subsides?
Framework Overview“Brand” is a critical asset for any company – the rational and emotional manifestation of the products, services, and experiences offered to customers. When nurtured, cultivated, and grown, “brand” can drive significant customer loyalty, market differentiation, and pricing power. To achieve these outcomes – among other important associated goals – organizations must first understand the … Continue reading Brand Funnel: Audit & Action Framework
Global textile manufacturer develops integration and growth strategy for recently acquired B2B2C apparel brand.Read more: Retail Apparel Case Study