Brand Funnel: Audit & Action Framework

Framework Overview“Brand” is a critical asset for any company – the rational and emotional manifestation of the products, services, and experiences offered to customers.  When nurtured, cultivated, and grown, “brand” can drive significant customer loyalty, market differentiation, and pricing power. To achieve these outcomes – among other important associated goals – organizations must first understand the … Continue reading Brand Funnel: Audit & Action Framework