Many companies use a phase-gate (or stage gate) process to drive their innovation activities. Somewhere between Phase 1 (Scoping) and early Phase 2 (Business Case Development), many organizations fail to ask certain questions that are crucial to fully vetting a concept – or fail to ask them in the right way. BCE outlines observations on the most common blind spots and related failure modes for innovation programs.
Assessing awareness of and feedback on flagship and new product development for rapidly growing consumer brand.Read more: Rapid Customer Assessment Case Study
Nationally branded cleaning service provider assesses market growth opportunities across two healthcare subsegments.Read more: Cleaning Service Healthcare Customer Assessment Case Study
A pharmaceutical company seeks indication assessment and associated Phase 3 clinical trial design.Read more: Indication Assessment & Phase 3 Clinical Trial Design Case Study
A home monitoring device company seeks to understand the pricing and regulatory dynamics of the U.S. home insurance market.Read more: US Home Insurance Pricing Assessment Case Study