Many companies use a phase-gate (or stage gate) process to drive their innovation activities. Somewhere between Phase 1 (Scoping) and early Phase 2 (Business Case Development), many organizations fail to ask certain questions that are crucial to fully vetting a concept – or fail to ask them in the right way. BCE outlines observations on the most common blind spots and related failure modes for innovation programs.
Tag: Product Development & Management
Assessing awareness of and feedback on flagship and new product development for rapidly growing consumer brand.Read more: Rapid Customer Assessment Case Study
Nationally branded cleaning service provider assesses market growth opportunities across two healthcare subsegments.Read more: Cleaning Service Healthcare Customer Assessment Case Study
A pharmaceutical company seeks indication assessment and associated Phase 3 clinical trial design.Read more: Indication Assessment & Phase 3 Clinical Trial Design Case Study
A home monitoring device company seeks to understand the pricing and regulatory dynamics of the U.S. home insurance market.Read more: US Home Insurance Pricing Assessment Case Study