A pharmaceutical company seeks indication assessment and associated Phase 3 clinical trial design.Read more: Indication Assessment & Phase 3 Clinical Trial Design Case Study
Tag: Pharma & Biotech
Medical device decision making has never been more varied among health systems. There is a routine struggle between physicians and value analysis committees (VACs) on price and total value. For many device companies this means the customer is no longer just the surgeon or implanter. It means great technology alone will likely not be enough … Continue reading Beyond the Surgeon: Value-Based Selling in Medical Devices