The COVID pandemic has had obvious impacts on consumer behavior over the past six months. But “what” specifically has changed, and “how persistent” will these changes be after the pandemic subsides?
The hits keep coming in 2020. While we all stay focused on executing our plans through the remainder of the year – and within the elements we can control – BCE continues to see signs for optimism in the consumer world for 2021.
BCE has been tracking consumer attitudes and behaviors in response to the pandemic since May. In this latest round of the tracking survey, respondents were asked to reflect on their spending in 2020 – including any changes caused as a result of the pandemic – and project that forward into 2021.
A medical device company sought tactical support to help its sales team engage with hospital value analysis committees (VACs) more effectively.Read more: VAC Narrative and Playbook Development Case Study
COVID-19 appears to be further highlighting the differences between younger and older consumers.BCE has been monitoring consumer spending behavior since COVID-19 emerged, tracking consumers who are either “upgrading” or “downgrading” their purchases in light of effects from the pandemic. From analysis of this tracking data, younger generations of U.S. consumers appear to be migrating up and … Continue reading Generational Divides in Post-Pandemic Purchasing