Pandemic Marketing – Some Winners and Losers

BCE has been monitoring evolving consumer attitudes towards purchasing through its own proprietary survey since the emergence of COVID-19. One survey question asks respondents to identity brands they feel are doing a “great” job marketing in light of the pandemic and brands that are doing a “poor” job. This is an unaided, open-end prompt where … Continue reading Pandemic Marketing – Some Winners and Losers

Considerations for an Omnichannel Approach

As the COVID-19 pandemic exerts unprecedented pressure on businesses, an omnichannel presence is emerging as a “must have” to protect sales in uncertain times.  BCE has been monitoring changes in consumer purchasing behavior since the COVID-19 pandemic began, including what channels consumers are buying from in the altered environment.  Unsurprisingly, we are seeing a large swing … Continue reading Considerations for an Omnichannel Approach

Change in Consumer Purchase Delays

Last month, we saw that the rise of COVID-19 led a portion of consumers to pull back from their normal spending behavior.  In the past month, consumers who paused purchasing appear to be regaining their confidence—fewer consumers overall are putting their purchases on hold.  Those that are waiting to buy also expect to make their … Continue reading Change in Consumer Purchase Delays

Key Indicators for Consumer Spending Post-Pandemic

Following the emergence of COVID-19 in March, consumers saw the lifting of societal restrictions (stay at home orders, travel bans) as the most important indicators for resuming spending. In the last month, signs of economic health (recovery of household income, declining unemployment rates) have become more important.Read the executive summary: Key Indicators for Consumer Spending … Continue reading Key Indicators for Consumer Spending Post-Pandemic

Post-Pandemic Patient Behavior

In the weeks following the outbreak of COVID-19, much attention and analysis has been directed to better understanding impacts on elective procedures within the healthcare system.  Now that elective procedure volume slowly begins ramping back up following the easing of stay-at-home orders, a new question should be emerging for care delivery systems across the country: … Continue reading Post-Pandemic Patient Behavior