Integrated payer and primary care provider develops multi-year customer experience strategy by better understanding the customer journey.Read more: Customer Journey Map & CX Road Map Case Study
Tag: Downstream Marketing
Private equity firm assesses string of legacy brand acquisitions in OTC market.Read more: OTC Brand Diligence for PE Sponsor Case Study
An integrated payor provider develops market entry roadmap for novel kidney care program.Read more: Kidney Care Program Design and Implementation Roadmap Case Study
A global medical products brand defines core customer needs for product and strategy development.Read more: Medical Device Customer Needs Assessment Case Study
A diversified medical device company launching novel blood product defines customer segments and tests the value proposition and willingness to pay.Read more: Civilian Market Opportunity and Pricing Assessment Case Study