A medical device company sought tactical support to help its sales team engage with hospital value analysis committees (VACs) more effectively.Read more: VAC Narrative and Playbook Development Case Study
As the COVID-19 pandemic exerts unprecedented pressure on businesses, an omnichannel presence is emerging as a “must have” to protect sales in uncertain times. BCE has been monitoring changes in consumer purchasing behavior since the COVID-19 pandemic began, including what channels consumers are buying from in the altered environment. Unsurprisingly, we are seeing a large swing … Continue reading Considerations for an Omnichannel Approach
Nationally branded residential cleaning service provider evaluates long-term impact of COVID-19 on its residential consumers and potential opportunity to expand into small business/light commercial markets.Read more: COVID-19 Cleaning Service Assessment Case Study
An integrated payer/primary care system assesses impact of COVID-19 on its delivery system through 2020.Read more: Healthcare Delivery System Case Study
COVID-19 has rapidly changed the ecosystem in which brands and consumers exist. In the immediate aftermath of social distancing, brands have faced acute channel and supply chain disruptions while consumers have confronted a swift change in their day-to-day consumption needs and purchasing power. As the consumer economy absorbs these ecosystem changes, supply and demand issues have … Continue reading Should I Be Marketing my Brand in Light of the COVID-19 Pandemic?