The COVID pandemic has had obvious impacts on consumer behavior over the past six months. But “what” specifically has changed, and “how persistent” will these changes be after the pandemic subsides?
The hits keep coming in 2020. While we all stay focused on executing our plans through the remainder of the year – and within the elements we can control – BCE continues to see signs for optimism in the consumer world for 2021.
BCE has been tracking consumer attitudes and behaviors in response to the pandemic since May. In this latest round of the tracking survey, respondents were asked to reflect on their spending in 2020 – including any changes caused as a result of the pandemic – and project that forward into 2021.
Recent commentary on the July retail sales report universally implied a difficult peak shopping season ahead. What other “events” loom on the remaining 2020 horizon that might impact consumer spending through the balance of the year?
Assessing awareness of and feedback on flagship and new product development for rapidly growing consumer brand.Read more: Rapid Customer Assessment Case Study