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Following the emergence of COVID-19 in March, consumers saw the lifting of societal restrictions (stay at home orders, travel bans) as the most important indicators for resuming spending. In the last month, signs of economic health (recovery of household income, declining unemployment rates) have become more important.
Read the executive summary: Key Indicators for Consumer Spending Post-Pandemic
Please contact Walt Shepard or Esther Steves for the full report.