October 24, 2019

B2B2C Brand Equity Case Study

Retail & Apparel Strategy

National franchise company assesses portfolio brand equity as the basis for strategic planning.

Read more: B2B2C Brand Equity Case Study

Related team members

Craig Belanger
Senior Partner & Co-Founder Boston
Richard Crumb
Managing Partner & Co-Founder Menlo Park
Rachel Eschle
Partner & Co-Founder Boston
  • Menlo Park, CA
  • Boston, MA 100 High St,
    Boston, MA 02110
  • Yarmouth, ME 121 Main St,
    Yarmouth, ME 04096
  • London, UK 30 Crown Place,
    London, UK

'What's next' starts here

Connect with us Explore careers