COVID-19 Resource Center

COVID-19 Cleaning Service Assessment Case Study

June 17, 2020

Adjacent Market, Consumer, Downstream Marketing, Market Insights, Strategy

Nationally branded residential cleaning service provider evaluates long-term impact of COVID-19 on its residential consumers and potential opportunity to expand into small business/light commercial markets.

Authors

Walter Shepard

Principal, Yarmouth

Innovation Success: Recognizing Bad Ideas and Killing Them Early

Many companies use a phase-gate (or stage gate) process to drive their innovation activities. Somewhere between Phase 1 (Scoping) and early Phase 2 (Business Case Development), many organizations fail to ask certain questions that are crucial to fully vetting a concept – or fail to ask them in the right way. BCE outlines observations on the most common blind spots and related failure modes for innovation programs.

2021 Retail and Consumer Planning

BCE has been tracking consumer attitudes and behaviors in response to the pandemic since May. In this latest round of the tracking survey, respondents were asked to reflect on their spending in 2020 – including any changes caused as a result of the pandemic – and project that forward into 2021.

Challenge Your Assumptions – Nonprofit Impact Assessment

Most organizations have blind spots. Nonprofit organizations grow up around a social problem or issue area they are uniquely motivated to and capable of addressing. This article outlines how organizations can fight against tunnel vision to drive growth and innovation.