Competitive Comparison Conversion Framework

Converting competitive accounts can be challenging and frequently marketing and sales executives will adapt and adjust based on gut feel or experience alone. The result of this practice is often is more of the same, some wins, some losses, and rarely that desired breakthrough. BCE regularly supports clients in defining a structured and repeatable approach … Continue reading Competitive Comparison Conversion Framework

Pandemic Marketing – Some Winners and Losers

BCE has been monitoring evolving consumer attitudes towards purchasing through its own proprietary survey since the emergence of COVID-19. One survey question asks respondents to identity brands they feel are doing a “great” job marketing in light of the pandemic and brands that are doing a “poor” job. This is an unaided, open-end prompt where … Continue reading Pandemic Marketing – Some Winners and Losers

Remote Service Technology is Even More Attractive in Pandemic

Remote service models have become increasingly attractive for capital equipment and infrastructure manufacturers over the last several years, for some very compelling reasons: Big picture, skilled maintenance technicians and engineers are in increasingly short supply.  Businesses face an HR cliff, with a huge swatch of their workforce slated to retire over the next decade, taking … Continue reading Remote Service Technology is Even More Attractive in Pandemic

Staff enablement for distance learning: how to help navigate remote and mixed formats

As schools prepare for the ‘20-‘21 academic year, administrators face tough decisions for how to maintain student and educator safety while maximizing the quality of educational programming. For better or worse, remote formats must and will continue to play a substantial role in that programming for primary, secondary, and higher education institutions. The good news … Continue reading Staff enablement for distance learning: how to help navigate remote and mixed formats

Considerations for an Omnichannel Approach

As the COVID-19 pandemic exerts unprecedented pressure on businesses, an omnichannel presence is emerging as a “must have” to protect sales in uncertain times.  BCE has been monitoring changes in consumer purchasing behavior since the COVID-19 pandemic began, including what channels consumers are buying from in the altered environment.  Unsurprisingly, we are seeing a large swing … Continue reading Considerations for an Omnichannel Approach