Framework Overview
“Brand” is a critical asset for any company – the rational and emotional manifestation of the products, services, and experiences offered to customers. When nurtured, cultivated, and grown, “brand” can drive significant customer loyalty, market differentiation, and pricing power.
To achieve these outcomes – among other important associated goals – organizations must first understand the ways in which market stakeholders experience and perceive their brands today.
Grand Design, Yamaha, and Honda top BCE’s 2022 outdoor platform vehicle rankings in their respective end-markets.
From sense to sense-making to actionable intelligence: Data convergence is at the center of the DoD’s new Joint Warfighting Concept. Convergence of mission areas and traditional concepts is challenging the acquisition process and the Defense Industry to be positioned to meet warfighter needs.
This past decade has seen the rise of near-peer and peer adversaries with sophisticated capabilities that challenge the ability of the U.S. military to project power. This new threat environment is driving the need for new National Security and Defense Strategies.
