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“Brand” is a critical asset for any company – the rational and emotional manifestation of the products, services, and experiences offered to customers. When nurtured, cultivated, and grown, “brand” can drive significant customer loyalty, market differentiation, and pricing power.
To achieve these outcomes – among other important associated goals – organizations must first understand the ways in which market stakeholders experience and perceive their brands today.
Download BCE’s Brand Funnel Framework here.