Considerations for an Omnichannel Approach

As the COVID-19 pandemic exerts unprecedented pressure on businesses, an omnichannel presence is emerging as a “must have” to protect sales in uncertain times.  BCE has been monitoring changes in consumer purchasing behavior since the COVID-19 pandemic began, including what channels consumers are buying from in the altered environment.  Unsurprisingly, we are seeing a large swing … Continue reading Considerations for an Omnichannel Approach