Elective Procedures Post-COVID; Helping Hospitals Drive Efficiency

COVID-19 paused elective surgical procedures across the country, with some reopening happening only within the past couple of weeks.  While this created short-term pain for health system profitability and device manufacturers, BCE clients are asking how this may drive opportunity in the back half of 2020.  Many are being proactive in figuring out how to … Continue reading Elective Procedures Post-COVID; Helping Hospitals Drive Efficiency

Should I Be Marketing my Brand in Light of the COVID-19 Pandemic?

COVID-19 has rapidly changed the ecosystem in which brands and consumers exist.  In the immediate aftermath of social distancing, brands have faced acute channel and supply chain disruptions while consumers have confronted a swift change in their day-to-day consumption needs and purchasing power. As the consumer economy absorbs these ecosystem changes, supply and demand issues have … Continue reading Should I Be Marketing my Brand in Light of the COVID-19 Pandemic?